Every business needs a website. If you don’t have one, get one. While the free site services aren’t very good, they are better than having nothing.

For those of you with a website, make sure you keep up with it. Would you open your doors and then ignore your business? Your website needs to be maintained just like every other part of your business.

In fact, if your website is more than 4 years old, it is time to start thinking about a new site. Your business has changed and grown throughout the past 4 years and your website should reflect that.

There are some important things to remember when developing your website. The design is as important as the content and the design will help determine if someone uses your business or your competitor’s.

Readability
The website needs to be readable. Use a background and font color that not only go together but makes the words easy to read.

Simple Navigation
It should be quick and easy for people to find the information they want. Your navigation is extremely important. Try not to accidentally hide information or make it take multiple clicks to find it.

Images
Make sure your images are sharp, clear, and pertinent. Fuzzy cell phone photos don’t work.

These are important tips for developing a website. Your website is your company’s first impression. Make sure it is the impression you want to make.